with thomas osborne, senior vicepresident, product developmentand training of cook president, product developmentand training of cookincorporated. and training of cookincorporated.>>i'd like to start with incorporated.>>i'd like to start withtomorrow as the first employee >>i'd like to start withtomorrow as the first employeein 1964. tomorrow as the first employeein 1964.what happened? in 1964.what happened?how did that happen? what happened?how did that happen?>> well, it was just a matter of how did that happen?>> well, it was just a matter ofbeing in the right place at the
>> well, it was just a matter ofbeing in the right place at theright time almost. being in the right place at theright time almost.bill cook had moved to right time almost.bill cook had moved tobloomington, started this bill cook had moved tobloomington, started thiscompany, had worked on his bloomington, started thiscompany, had worked on hisproduct line, and the company, had worked on hisproduct line, and theengineering involved, he had product line, and theengineering involved, he haddone a lot of research. engineering involved, he haddone a lot of research.he had met with physicians, done a lot of research.he had met with physicians,designed his product line, and
he had met with physicians,designed his product line, andone of his products was a wire designed his product line, andone of his products was a wireguide that is used in the one of his products was a wireguide that is used in thepercutanous entry technique. guide that is used in thepercutanous entry technique.he had all the raw materials. percutanous entry technique.he had all the raw materials.he knew how it should be made, he had all the raw materials.he knew how it should be made,or what it would look like and he knew how it should be made,or what it would look like andhow it should work, but he or what it would look like andhow it should work, but hedidn't know how to put it how it should work, but hedidn't know how to put ittogether exactly.
didn't know how to put ittogether exactly.he thought, well, jewelry making together exactly.he thought, well, jewelry makingand jewelry repair techniques to he thought, well, jewelry makingand jewelry repair techniques toplay into this. and jewelry repair techniques toplay into this.he went to jewelry stores in play into this.he went to jewelry stores inbloomington. he went to jewelry stores inbloomington.my dad, of course, had a jewelry bloomington.my dad, of course, had a jewelrystore. my dad, of course, had a jewelrystore.that's his life's work, and he store.that's his life's work, and hewound up in high dad's store.
that's his life's work, and hewound up in high dad's store.my dad took an interest in his wound up in high dad's store.my dad took an interest in hisproject, helped him devise a my dad took an interest in hisproject, helped him devise aprocess for putting the wire project, helped him devise aprocess for putting the wireguides together using typical process for putting the wireguides together using typicaljewelry making tools and guides together using typicaljewelry making tools andmaterials. jewelry making tools andmaterials.after they built a few wires, materials.after they built a few wires,bill was satisfied with them, he after they built a few wires,bill was satisfied with them, hetold my dad, he was going to be
bill was satisfied with them, hetold my dad, he was going to bemaking a lot of these in the told my dad, he was going to bemaking a lot of these in thenear future and wanted to know making a lot of these in thenear future and wanted to knowif there was anybody my dad dad near future and wanted to knowif there was anybody my dad dadnew about the techniques that i if there was anybody my dad dadnew about the techniques that ihad the skills and techniques. new about the techniques that ihad the skills and techniques.i was a week short of graduating had the skills and techniques.i was a week short of graduatingfrom high school, and my dad i was a week short of graduatingfrom high school, and my dadsaid "well, i have a son. from high school, and my dadsaid "well, i have a son.he will be out of school in
said "well, i have a son.he will be out of school inabout a week, and he knew how to he will be out of school inabout a week, and he knew how todo these kinds of things." about a week, and he knew how todo these kinds of things."that's how i got acquainted with do these kinds of things."that's how i got acquainted withbill cook. that's how i got acquainted withbill cook.i knocked on the door of his, bill cook.i knocked on the door of his,and been there ever since. i knocked on the door of his,and been there ever since.>> on your motorcycle. and been there ever since.>> on your motorcycle.>>series all state. >> on your motorcycle.>>series all state.>>and you still have the
>>series all state.>>and you still have themotorcycle. >>and you still have themotorcycle.>>still have the motorcycle. motorcycle.>>still have the motorcycle.>>you were 17, and i understand >>still have the motorcycle.>>you were 17, and i understandthat thinking three dimensions, >>you were 17, and i understandthat thinking three dimensions,more specifically, you were able that thinking three dimensions,more specifically, you were ableto get through three semesters more specifically, you were ableto get through three semestersof high school drafting in six to get through three semestersof high school drafting in sixweeks. of high school drafting in sixweeks.is that right?
weeks.is that right?>> that's right. is that right?>> that's right.>>what is it about your thought >> that's right.>>what is it about your thoughtprocesses that permits you to do >>what is it about your thoughtprocesses that permits you to dothat? processes that permits you to dothat?>> well, i don't know exactly that?>> well, i don't know exactlyhow i could explain that, but it >> well, i don't know exactlyhow i could explain that, but itwas something that interested how i could explain that, but itwas something that interestedme. was something that interestedme.my dad built the house that i
me.my dad built the house that igrew up n he built it himself. my dad built the house that igrew up n he built it himself.he had seen model homes that he grew up n he built it himself.he had seen model homes that heliked. he had seen model homes that heliked.he drew up his own plans. liked.he drew up his own plans.as a youngster, i remember he drew up his own plans.as a youngster, i rememberlooking at that plan that he had as a youngster, i rememberlooking at that plan that he haddrawn and had all this detail. looking at that plan that he haddrawn and had all this detail.i could see where the doorways drawn and had all this detail.i could see where the doorwayswere and all the plumbing and
i could see where the doorwayswere and all the plumbing andall the electrical wires, that were and all the plumbing andall the electrical wires, thatwere absolutely intriguing to all the electrical wires, thatwere absolutely intriguing tome, that you could describe that were absolutely intriguing tome, that you could describe thatwhole house on that piece of me, that you could describe thatwhole house on that piece ofpaper. whole house on that piece ofpaper.i wanted to do that. paper.i wanted to do that.when i finally got to high i wanted to do that.when i finally got to highschool, i had an opportunity to when i finally got to highschool, i had an opportunity tolearn how to do that.
school, i had an opportunity tolearn how to do that.>>i'd like to turn back the learn how to do that.>>i'd like to turn back theclock, tom, as adolescent. >>i'd like to turn back theclock, tom, as adolescent.what were your passions then? clock, tom, as adolescent.what were your passions then?>> airplanes, motorcycles, what were your passions then?>> airplanes, motorcycles,machines of ~l you all kinds, >> airplanes, motorcycles,machines of ~l you all kinds,electronics. machines of ~l you all kinds,electronics.ii was not an athlete, i was not electronics.ii was not an athlete, i was notinterested in sports. ii was not an athlete, i was notinterested in sports.i was interested how sports
interested in sports.i was interested how sportsworked. i was interested how sportsworked.my dad was never going to buy me worked.my dad was never going to buy mea motorcycle. my dad was never going to buy mea motorcycle.i was constantly scheming how a motorcycle.i was constantly scheming howcan i convert my bicycle to a i was constantly scheming howcan i convert my bicycle to amotorcycle. can i convert my bicycle to amotorcycle.>>you had other opportunities. motorcycle.>>you had other opportunities.you could have gone with ge, >>you had other opportunities.you could have gone with ge,westinghouse, for example, and
you could have gone with ge,westinghouse, for example, anddone something with them or you westinghouse, for example, anddone something with them or youcould have worked with your done something with them or youcould have worked with yourfather to do something with could have worked with yourfather to do something withparking meters. father to do something withparking meters.what was that story about, parking meters.what was that story about,parking meters? what was that story about,parking meters?>> well, my dad r, of course, parking meters?>> well, my dad r, of course,was a watch repairman r, and he >> well, my dad r, of course,was a watch repairman r, and hewas very good at that, made a
was a watch repairman r, and hewas very good at that, made agood business at that. was very good at that, made agood business at that.this is back in the days when good business at that.this is back in the days whenpeople had their watches this is back in the days whenpeople had their watchesrepaired. people had their watchesrepaired.they weren't disposable. repaired.they weren't disposable.and many a watch mechanism is they weren't disposable.and many a watch mechanism isvery intriguing, but it is very and many a watch mechanism isvery intriguing, but it is verycomplex. very intriguing, but it is verycomplex.i never figured out how a watch
complex.i never figured out how a watchworked. i never figured out how a watchworked.>>to this day! worked.>>to this day!>>to this day! >>to this day!>>to this day!he had a contract with the city >>to this day!he had a contract with the cityof bloomington to repair parking he had a contract with the cityof bloomington to repair parkingmeters. of bloomington to repair parkingmeters.they were essentially mechanical meters.they were essentially mechanicaltime keeping devices. they were essentially mechanicaltime keeping devices.he o would do that at night.
time keeping devices.he o would do that at night.he had a little shop at home, he o would do that at night.he had a little shop at home,and he would bring box full of he had a little shop at home,and he would bring box full ofparking meters and tear them all and he would bring box full ofparking meters and tear them alldown and clean the parts. parking meters and tear them alldown and clean the parts.i tried to figure out how those down and clean the parts.i tried to figure out how thosethings worked, and they were i tried to figure out how thosethings worked, and they wereeven more complex than a watch! things worked, and they wereeven more complex than a watch!(laughing) he did that over and even more complex than a watch!(laughing) he did that over andover and over again, and i could
(laughing) he did that over andover and over again, and i couldnot develop a real interest in over and over again, and i couldnot develop a real interest indoing that. not develop a real interest indoing that.maybe one time tearing it down, doing that.maybe one time tearing it down,but never putting back together. maybe one time tearing it down,but never putting back together.you had the option to repair but never putting back together.you had the option to repairparking meters, for example, or you had the option to repairparking meters, for example, ordo something else so this parking meters, for example, ordo something else so thisopportunity emerged from the do something else so thisopportunity emerged from thewoodwork, the relationship your
opportunity emerged from thewoodwork, the relationship yourfather had with bill cook. woodwork, the relationship yourfather had with bill cook.>>at the time i had no idea how father had with bill cook.>>at the time i had no idea howimportant or how valuable that >>at the time i had no idea howimportant or how valuable thatopportunity was. important or how valuable thatopportunity was.i was just looking for something opportunity was.i was just looking for somethinginterim to do that summer. i was just looking for somethinginterim to do that summer.>>did you view it as an interim to do that summer.>>did you view it as anopportunity or just something to >>did you view it as anopportunity or just something todo?
opportunity or just something todo?>> when i first started, it was do?>> when i first started, it wassomething to do. >> when i first started, it wassomething to do.>> so day one, what was that something to do.>> so day one, what was thatlike? >> so day one, what was thatlike?>> made wire guide. like?>> made wire guide.>>what is that. >> made wire guide.>>what is that.>>a part of the seldinger >>what is that.>>a part of the seldingertechnique. >>a part of the seldingertechnique.>>what is the seldinger
technique.>>what is the seldingertechnique? >>what is the seldingertechnique?what is that all about? technique?what is that all about?>> in radiology, of course, what is that all about?>> in radiology, of course,everybody is familiar with >> in radiology, of course,everybody is familiar withx-rays, x-rays go through the everybody is familiar withx-rays, x-rays go through thebody, they expose the film on x-rays, x-rays go through thebody, they expose the film onthe opposite side, and dense body, they expose the film onthe opposite side, and densestructures in the body stop the the opposite side, and densestructures in the body stop thex-rays and shows up on the film.
structures in the body stop thex-rays and shows up on the film.radiologists can look at those x-rays and shows up on the film.radiologists can look at thosepictures and make diagnosis. radiologists can look at thosepictures and make diagnosis.it was pretty much limited to pictures and make diagnosis.it was pretty much limited todense structures, bones it was pretty much limited todense structures, bonesprimarily. dense structures, bonesprimarily.you could see broken bones well, primarily.you could see broken bones well,and that's mostly what x-rays you could see broken bones well,and that's mostly what x-rayswere used for in the 20's and and that's mostly what x-rayswere used for in the 20's and30's.
were used for in the 20's and30's.radiologists discovered you 30's.radiologists discovered youcould inject dye or fluid that radiologists discovered youcould inject dye or fluid thatwould be dense enough to stop could inject dye or fluid thatwould be dense enough to stopx-rays into the vascular would be dense enough to stopx-rays into the vascularestimate. x-rays into the vascularestimate.this would give you a whole new estimate.this would give you a whole newworld of possible diagnosis. this would give you a whole newworld of possible diagnosis.you could fill the vessels in an world of possible diagnosis.you could fill the vessels in anorgan or tumor mass and see so
you could fill the vessels in anorgan or tumor mass and see somuch more detail and make much organ or tumor mass and see somuch more detail and make muchmore accurate diagnostic studies much more detail and make muchmore accurate diagnostic studiesand the only way to do that was more accurate diagnostic studiesand the only way to do that wasto make a surgical cut down to and the only way to do that wasto make a surgical cut down toan artery which was a fairly to make a surgical cut down toan artery which was a fairlycomplex procedure and sort of an artery which was a fairlycomplex procedure and sort ofwhat we used to call exploratory complex procedure and sort ofwhat we used to call exploratorysurgery. what we used to call exploratorysurgery.so it wasn't done often.
surgery.so it wasn't done often.but in 1953 i think it was, a so it wasn't done often.but in 1953 i think it was, aradiologists in sweeden, spence but in 1953 i think it was, aradiologists in sweeden, spenceseldinger, figured out how to radiologists in sweeden, spenceseldinger, figured out how toput a tube in an artery with a seldinger, figured out how toput a tube in an artery with alarge bore needle, eliminating put a tube in an artery with alarge bore needle, eliminatingthe need of surgical cut down large bore needle, eliminatingthe need of surgical cut downand exposing the artery. the need of surgical cut downand exposing the artery.it consists basically of a and exposing the artery.it consists basically of aneedle that is just put in
it consists basically of aneedle that is just put inthrough the skin, into the needle that is just put inthrough the skin, into thevessel or artery, whereby ever through the skin, into thevessel or artery, whereby everyou want to go being ang the vessel or artery, whereby everyou want to go being ang thewire guide goes through the you want to go being ang thewire guide goes through theneedle. wire guide goes through theneedle.the wire guide is springy long needle.the wire guide is springy longwirey device, like a bass screen the wire guide is springy longwirey device, like a bass screenon a guitar, except the end is wirey device, like a bass screenon a guitar, except the end issoft and pliable.
on a guitar, except the end issoft and pliable.it goes through the needle, and soft and pliable.it goes through the needle, andthen the needle comes out it goes through the needle, andthen the needle comes outleaving the wire guide in the then the needle comes outleaving the wire guide in theartery. leaving the wire guide in theartery.and you can advance it along the artery.and you can advance it along theartery and sort of steer it into and you can advance it along theartery and sort of steer it intobranches because it has the artery and sort of steer it intobranches because it has theflexible tip. branches because it has theflexible tip.once the wire guide is in place,
flexible tip.once the wire guide is in place,then you can take a catheter or once the wire guide is in place,then you can take a catheter ora tube that has a tip that is then you can take a catheter ora tube that has a tip that istapered to fit over the wire a tube that has a tip that istapered to fit over the wireguide. tapered to fit over the wireguide.it is advanced over the wire to guide.it is advanced over the wire tothe puncture site and into the it is advanced over the wire tothe puncture site and into theartery. the puncture site and into theartery.together with the wire, then artery.together with the wire, thenthat can be maneuvered to
together with the wire, thenthat can be maneuvered towhatever organ structure you that can be maneuvered towhatever organ structure youwant to study, the heart, whatever organ structure youwant to study, the heart,kidneys, liver, wherever you want to study, the heart,kidneys, liver, wherever youwant to go, and then the ex kidneys, liver, wherever youwant to go, and then the exradii die is injected through want to go, and then the exradii die is injected throughthe catheter and then the x-ray radii die is injected throughthe catheter and then the x-raypictures are taken, and you have the catheter and then the x-raypictures are taken, and you havea very detailed diagnostic pictures are taken, and you havea very detailed diagnosticstudy.
a very detailed diagnosticstudy.>>first day you were preparing study.>>first day you were preparingthe wires. first day was making >>first day you were preparingthe wires. first day was makingwire guides, the central part of the wires. first day was makingwire guides, the central part ofthe selinger technique. wire guides, the central part ofthe selinger technique.>>you were in the three bedroom the selinger technique.>>you were in the three bedroomapartment, what was your work >>you were in the three bedroomapartment, what was your workarea like? apartment, what was your workarea like?>> it was a typical small area like?>> it was a typical smallapartment style bedroom.
>> it was a typical smallapartment style bedroom.and there was a window on one apartment style bedroom.and there was a window on oneside, and bill had a desk on and there was a window on oneside, and bill had a desk onthat side against the window, side, and bill had a desk onthat side against the window,and there was a workbench on the that side against the window,and there was a workbench on theopposite side. and there was a workbench on theopposite side.we sat back to back in that room opposite side.we sat back to back in that roomon one end of the room it would we sat back to back in that roomon one end of the room it wouldhave been to my right from that on one end of the room it wouldhave been to my right from thatworkbench, we had an air
have been to my right from thatworkbench, we had an aircompressor, we had some raw workbench, we had an aircompressor, we had some rawmaterials and some tools and compressor, we had some rawmaterials and some tools andthen we had at the other end of materials and some tools andthen we had at the other end ofthe room some more raw then we had at the other end ofthe room some more rawmaterials, tubing, catheter the room some more rawmaterials, tubing, cathetertubing, needle parts, and that materials, tubing, cathetertubing, needle parts, and thatwas essentially the company in tubing, needle parts, and thatwas essentially the company in1964. was essentially the company in1964.>> you were 18?
1964.>> you were 18?>> let's see. >> you were 18?>> let's see.i was 17 when i started. >> let's see.i was 17 when i started.>>17. i was 17 when i started.>>17.>> right. >>17.>> right.>>so you must now, as we sit >> right.>>so you must now, as we sithere today, you are still with >>so you must now, as we sithere today, you are still withcook. here today, you are still withcook.>>still with cook. cook.>>still with cook.>>you are the most senior
>>still with cook.>>you are the most senioremployee of cook as we speak? >>you are the most senioremployee of cook as we speak?>> yes. employee of cook as we speak?>> yes.>>looking back at it, now, of >> yes.>>looking back at it, now, ofvalue of approximation of >>looking back at it, now, ofvalue of approximation of$6,000,000,000.12400 thousand value of approximation of$6,000,000,000.12400 thousandemployees worldwide, 17 $6,000,000,000.12400 thousandemployees worldwide, 17locations, can you understand employees worldwide, 17locations, can you understandwhat happened from then to now? locations, can you understandwhat happened from then to now?is this surreal or is this "oh,
what happened from then to now?is this surreal or is this "oh,gee, whiz." is this surreal or is this "oh,gee, whiz."how do you feel about it? gee, whiz."how do you feel about it?>> you know, it seems very how do you feel about it?>> you know, it seems verynatural. >> you know, it seems verynatural.when we got started, there was natural.when we got started, there wasnobody that really specialized when we got started, there wasnobody that really specializedin those three items. nobody that really specializedin those three items.when word got out there was this in those three items.when word got out there was thislittle tiny company in
when word got out there was thislittle tiny company inbloomington where you could get little tiny company inbloomington where you could getwire guides, needles, catheters, bloomington where you could getwire guides, needles, catheters,and get custom devices or wire guides, needles, catheters,and get custom devices ordevices that if you had an idea and get custom devices ordevices that if you had an ideafor something, you could get it devices that if you had an ideafor something, you could get itmade in bloomington, we began to for something, you could get itmade in bloomington, we began togrow, and we began to do a lot made in bloomington, we began togrow, and we began to do a lotof different things and began to grow, and we began to do a lotof different things and began todo a lot of interesting things.
of different things and began todo a lot of interesting things.it really hit home with me when do a lot of interesting things.it really hit home with me wheni first saw the article in it really hit home with me wheni first saw the article in"life" magazine where charles i first saw the article in"life" magazine where charlesdaughter had done the first "life" magazine where charlesdaughter had done the firstangioplasty in a patient's legs daughter had done the firstangioplasty in a patient's legsin oregon, university of oregon. angioplasty in a patient's legsin oregon, university of oregon.when i saw the pictures in that in oregon, university of oregon.when i saw the pictures in thatarticle, it became clear to me, when i saw the pictures in thatarticle, it became clear to me,we were doing something
article, it became clear to me,we were doing somethingimportant, and we had an we were doing somethingimportant, and we had anopportunity to do some important important, and we had anopportunity to do some importantthings. opportunity to do some importantthings.and i was going to be part of things.and i was going to be part ofthat. and i was going to be part ofthat.>>and good things for society. that.>>and good things for society.>> so things just grew quickly. >>and good things for society.>> so things just grew quickly.we were constantly growing and >> so things just grew quickly.we were constantly growing andchanging and adding on new
we were constantly growing andchanging and adding on newproducts, and that was daily changing and adding on newproducts, and that was dailyactivity. products, and that was dailyactivity.that was the core of our growth activity.that was the core of our growthof that's how we grew, and that was the core of our growthof that's how we grew, andthat's how we are doing things of that's how we grew, andthat's how we are doing thingstoday. that's how we are doing thingstoday.>>today there is over 16,000 today.>>today there is over 16,000products, serving 40 medical >>today there is over 16,000products, serving 40 medicalspecialties, from wire guides,
products, serving 40 medicalspecialties, from wire guides,to where we are today. specialties, from wire guides,to where we are today.>>basically, yeah. to where we are today.>>basically, yeah.>>the first three products sold >>basically, yeah.>>the first three products soldwere to illinois masonic >>the first three products soldwere to illinois masonichospital for $3.50 each. were to illinois masonichospital for $3.50 each.>>uh-huh. hospital for $3.50 each.>>uh-huh.>>back from the apartment? >>uh-huh.>>back from the apartment?>> i am uh-huh. >>back from the apartment?>> i am uh-huh.>>and now maybe $2 billion in
>> i am uh-huh.>>and now maybe $2 billion insales, and it is natural, that's >>and now maybe $2 billion insales, and it is natural, that'sright, tom? sales, and it is natural, that'sright, tom?>> a lot of work! right, tom?>> a lot of work!but this just happened, is that >> a lot of work!but this just happened, is thatright? but this just happened, is thatright?>> we got into a business that right?>> we got into a business thathad a lot of potential. >> we got into a business thathad a lot of potential.this was the beginning of the had a lot of potential.this was the beginning of theselinger technique.
this was the beginning of theselinger technique.only hospitals and radiologists selinger technique.only hospitals and radiologistswanted to expand their business only hospitals and radiologistswanted to expand their businessand do these things because this wanted to expand their businessand do these things because thisis where the medicine was going, and do these things because thisis where the medicine was going,using angiogeography, as well as is where the medicine was going,using angiogeography, as well asintervention al processes that using angiogeography, as well asintervention al processes thathad come along, therapeutic intervention al processes thathad come along, therapeuticthings. had come along, therapeuticthings.and we were there to take
things.and we were there to takeadvantage of it. and we were there to takeadvantage of it.we were there to supply those advantage of it.we were there to supply thosethings. we were there to supply thosethings.we were in a position to do things.we were in a position to dothat. we were in a position to dothat.we are at the ground floor, and that.we are at the ground floor, andgot that started and we carried we are at the ground floor, andgot that started and we carriedit on. got that started and we carriedit on.>>bill passed in april of 2011,
it on.>>bill passed in april of 2011,at 80 years old. >>bill passed in april of 2011,at 80 years old.the new york times ran a very, at 80 years old.the new york times ran a very,very large obituary describing the new york times ran a very,very large obituary describingbill's talents. very large obituary describingbill's talents.and your name was the only name bill's talents.and your name was the only namementioned, non-family member, in and your name was the only namementioned, non-family member, inthat obituary, more mentioned, non-family member, inthat obituary, morespecifically, this is the quote, that obituary, morespecifically, this is the quote,your name was on almost every
specifically, this is the quote,your name was on almost everypatent. your name was on almost everypatent.this kid was just destined. patent.this kid was just destined.tell me about the 50-dollar this kid was just destined.tell me about the 50-dollarinvestment with some 4 by 4's tell me about the 50-dollarinvestment with some 4 by 4'sand coil machine. investment with some 4 by 4'sand coil machine.>>as we were growing, there was and coil machine.>>as we were growing, there wasa big demand for wire guides. >>as we were growing, there wasa big demand for wire guides.and we could not keep up because a big demand for wire guides.and we could not keep up becausethe equipment coil winding
and we could not keep up becausethe equipment coil windingequipment in the 60's was not the equipment coil windingequipment in the 60's was notdesigned to make really fine, equipment in the 60's was notdesigned to make really fine,thin, long springs out of designed to make really fine,thin, long springs out ofstainless steel wires. thin, long springs out ofstainless steel wires.we had worked with a couple of stainless steel wires.we had worked with a couple ofspring winding companies, and we had worked with a couple ofspring winding companies, andthey tried very hard, and they spring winding companies, andthey tried very hard, and theyhad done pretty well. they tried very hard, and theyhad done pretty well.but they were making more
had done pretty well.but they were making morerejects than they were making but they were making morerejects than they were makinggood coils. rejects than they were makinggood coils.they didn't really want that good coils.they didn't really want thatbusiness. they wanted out of they didn't really want thatbusiness. they wanted out ofthat business. business. they wanted out ofthat business.so bill bought one of the that business.so bill bought one of themachines, and brought it to so bill bought one of themachines, and brought it tobloomington, and our hope was machines, and brought it tobloomington, and our hope wasthat we would be able to
bloomington, and our hope wasthat we would be able toeventually modify it and get it that we would be able toeventually modify it and get itto work and make reliable coils eventually modify it and get itto work and make reliable coilson their machine. to work and make reliable coilson their machine.and we spent hours and hours on their machine.and we spent hours and hoursfor, i don't know, maybe a year and we spent hours and hoursfor, i don't know, maybe a yearor two on those machines. for, i don't know, maybe a yearor two on those machines.they just would not do what we or two on those machines.they just would not do what weneeded to have done. they just would not do what weneeded to have done.i was spending so many nights
needed to have done.i was spending so many nightsand so many weekends trying to i was spending so many nightsand so many weekends trying tomake coils that i just decided and so many weekends trying tomake coils that i just decidedthere had to be another way. make coils that i just decidedthere had to be another way.this is a simple thing. there had to be another way.this is a simple thing.this is a long, thin spring. this is a simple thing.this is a long, thin spring.how hard can that be? this is a long, thin spring.how hard can that be?i spent some of that extra time how hard can that be?i spent some of that extra timejust playing with basic ideas i spent some of that extra timejust playing with basic ideasfor making coils.
just playing with basic ideasfor making coils.i finally came up with some i for making coils.i finally came up with some idecision and roughed out i finally came up with some idecision and roughed outprototype machines, and decision and roughed outprototype machines, anddemonstrated it to bill, and he prototype machines, anddemonstrated it to bill, and hethought, well it has demonstrated it to bill, and hethought, well it haspossibility. thought, well it haspossibility.it has got to be better than possibility.it has got to be better thanwhat we were doing. it has got to be better thanwhat we were doing.we spent a few dollars and
what we were doing.we spent a few dollars andbought fuel electric motors and we spent a few dollars andbought fuel electric motors andsome connectors and clamps and bought fuel electric motors andsome connectors and clamps andsome 2 by 4's. some connectors and clamps andsome 2 by 4's.>>and 50 bucks, i remember the some 2 by 4's.>>and 50 bucks, i remember theinvestment was around $50. >>and 50 bucks, i remember theinvestment was around $50.>>cost of the first machine was investment was around $50.>>cost of the first machine wasabout $50. >>cost of the first machine wasabout $50.and that replaced the $50,000 about $50.and that replaced the $50,000machine?
and that replaced the $50,000machine?>> yes, it did. machine?>> yes, it did.>>and it worked? >> yes, it did.>>and it worked?>> it did. >>and it worked?>> it did.we are still using them today. >> it did.we are still using them today.>>that same approach? we are still using them today.>>that same approach?>> yes. >>that same approach?>> yes.>>and patented, i presume? >> yes.>>and patented, i presume?>> no, in those days, we didn't >>and patented, i presume?>> no, in those days, we didn'tpursue patent protection that
>> no, in those days, we didn'tpursue patent protection thatoften. pursue patent protection thatoften.maybe we should have. often.maybe we should have.that may have been one of our maybe we should have.that may have been one of ourbig mistakes, but we decided to that may have been one of ourbig mistakes, but we decided tokeep it as a trade secret. big mistakes, but we decided tokeep it as a trade secret.and so when we had visitors that keep it as a trade secret.and so when we had visitors thatcame to see how we made wire and so when we had visitors thatcame to see how we made wireguides, we didn't show them the came to see how we made wireguides, we didn't show them thecoiling machine.
guides, we didn't show them thecoiling machine.we have managed to keep that as coiling machine.we have managed to keep that asa trade secret ever since. we have managed to keep that asa trade secret ever since.>>another quote, "his biggest a trade secret ever since.>>another quote, "his biggestinvestment, $50,000 investment, >>another quote, "his biggestinvestment, $50,000 investment,is obsolete, and respect for investment, $50,000 investment,is obsolete, and respect forosborne skyrocketed. is obsolete, and respect forosborne skyrocketed.that invented nes, ab what he osborne skyrocketed.that invented nes, ab what hekept finding out over the years that invented nes, ab what hekept finding out over the yearswhen puzzleing problems
kept finding out over the yearswhen puzzleing problemsrepeatedly go into saleable when puzzleing problemsrepeatedly go into saleableproducts, cook, tom osborne is a repeatedly go into saleableproducts, cook, tom osborne is agenius." products, cook, tom osborne is agenius."how did you feel when you read genius."how did you feel when you readthat? how did you feel when you readthat?>> i was a little bit shocked. that?>> i was a little bit shocked.those are powerful words from >> i was a little bit shocked.those are powerful words frombill cook. those are powerful words frombill cook.he wouldn't say that.
bill cook.he wouldn't say that.>>what was he like to work with? he wouldn't say that.>>what was he like to work with?>> he was very driven, and he >>what was he like to work with?>> he was very driven, and heknew how to get the best from >> he was very driven, and heknew how to get the best frompeople. knew how to get the best frompeople.he did that with everyone. people.he did that with everyone.if i had not worked for bill he did that with everyone.if i had not worked for billcook, you doubt anyone could if i had not worked for billcook, you doubt anyone couldhave encouraged me to achieve cook, you doubt anyone couldhave encouraged me to achievewhat i have achieved.
have encouraged me to achievewhat i have achieved.but he was a leader, and he was what i have achieved.but he was a leader, and he wasdriven, and there was no but he was a leader, and he wasdriven, and there was noquestion about what he wanted. driven, and there was noquestion about what he wanted.he was intimidating. so i tried question about what he wanted.he was intimidating. so i triedto achieve what he wanted to he was intimidating. so i triedto achieve what he wanted toachieve. to achieve what he wanted toachieve.may not have been his way, but i achieve.may not have been his way, but iwould do something. may not have been his way, but iwould do something.>>how would you work around "i
would do something.>>how would you work around "iwant it this way" and how would >>how would you work around "iwant it this way" and how wouldyou get the result that he want it this way" and how wouldyou get the result that hewanted without offending him? you get the result that hewanted without offending him?>> i had to, first, do it his wanted without offending him?>> i had to, first, do it hisway! >> i had to, first, do it hisway!>>(laughing) demonstrate it way!>>(laughing) demonstrate itdidn't work? >>(laughing) demonstrate itdidn't work?>> absolutely. didn't work?>> absolutely.if it was a manufacturing
>> absolutely.if it was a manufacturingprocess, we would implement it if it was a manufacturingprocess, we would implement itright away. process, we would implement itright away.>>after you showed him how it right away.>>after you showed him how itcould be done. >>after you showed him how itcould be done.>>if it was a product, we would could be done.>>if it was a product, we wouldmove onto clinical evaluations >>if it was a product, we wouldmove onto clinical evaluationsand eventually saleable product. move onto clinical evaluationsand eventually saleable product.>>then as your experiences with and eventually saleable product.>>then as your experiences withbill continued, was it easier as
>>then as your experiences withbill continued, was it easier asthe days and years went by to bill continued, was it easier asthe days and years went by toconvince him to do in this way, the days and years went by toconvince him to do in this way,rely upon you without convince him to do in this way,rely upon you withoutquestioning you as much or did rely upon you withoutquestioning you as much or didhe ever change? questioning you as much or didhe ever change?>> he never changed! he ever change?>> he never changed!>>no matter how -- >> he never changed!>>no matter how -->>it was never easier, no. >>no matter how -->>it was never easier, no.his later years, as he mentioned
>>it was never easier, no.his later years, as he mentionedin his book, he recognized that his later years, as he mentionedin his book, he recognized thati would come up with some way to in his book, he recognized thati would come up with some way tosolve the problem. i would come up with some way tosolve the problem.>>now, canton, let's talk about solve the problem.>>now, canton, let's talk aboutcanton for a second. >>now, canton, let's talk aboutcanton for a second.he has a facility, started a canton for a second.he has a facility, started afacility in canton, like 15, he has a facility, started afacility in canton, like 15,$20 million as we speak that, facility in canton, like 15,$20 million as we speak that,that will employ ultimately 300
$20 million as we speak that,that will employ ultimately 300individuals. that will employ ultimately 300individuals.and bill is doing this because individuals.and bill is doing this becausehe was from canton. and bill is doing this becausehe was from canton.is that the kind of guy he was? he was from canton.is that the kind of guy he was?>> that's right. is that the kind of guy he was?>> that's right.he like to be able to do good >> that's right.he like to be able to do goodthings for communities. he like to be able to do goodthings for communities.he has done a lot of wonderful things for communities.he has done a lot of wonderfulthings for bloomington.
he has done a lot of wonderfulthings for bloomington.he -- wherever he has things for bloomington.he -- wherever he hasmanufacturing facility, he will he -- wherever he hasmanufacturing facility, he willgive back to that community. manufacturing facility, he willgive back to that community.and it dawned on him one day he give back to that community.and it dawned on him one day hehas not done anything for and it dawned on him one day hehas not done anything forcanton, ab canton had done a lot has not done anything forcanton, ab canton had done a lotfor him. canton, ab canton had done a lotfor him.he made the decision to make the for him.he made the decision to make thenext expansion in canton, take
he made the decision to make thenext expansion in canton, takeadvantage of the employee pool, next expansion in canton, takeadvantage of the employee pool,the work ethic. and the gifts. advantage of the employee pool,the work ethic. and the gifts.i believe from 200 to the work ethic. and the gifts.i believe from 200 to$300 million in charitable i believe from 200 to$300 million in charitabledonations. $300 million in charitabledonations.what was this fellow like to donations.what was this fellow like towork with? what was this fellow like towork with?would he discuss with anyone why work with?would he discuss with anyone whyhe is giving ten million to iu,
would he discuss with anyone whyhe is giving ten million to iu,or 5 million to northwestern, or he is giving ten million to iu,or 5 million to northwestern, orhe would just do it? or 5 million to northwestern, orhe would just do it?>> he had a purpose for all the he would just do it?>> he had a purpose for all thegifts that he made. >> he had a purpose for all thegifts that he made.the gifts to iu were to help gifts that he made.the gifts to iu were to helpkids with the basketball the gifts to iu were to helpkids with the basketballprograms. kids with the basketballprograms.he made that clear up front that programs.he made that clear up front thathe wanted to see his gifts do
he made that clear up front thathe wanted to see his gifts docertain things. he wanted to see his gifts docertain things.>>gail still lives in the certain things.>>gail still lives in the$37,500 home, their first home. >>gail still lives in the$37,500 home, their first home.until a couple years before $37,500 home, their first home.until a couple years beforebill's death, there was no until a couple years beforebill's death, there was nocovered garage. bill's death, there was nocovered garage.>>no. covered garage.>>no.>>he parked out in the street, >>no.>>he parked out in the street,and cleaned it.
>>he parked out in the street,and cleaned it.he eats in the cafeteria. and cleaned it.he eats in the cafeteria.>> uh-huh. he eats in the cafeteria.>> uh-huh.>>it seems a little up side >> uh-huh.>>it seems a little up sidedown. does that seem up side >>it seems a little up sidedown. does that seem up sidedown to you? down. does that seem up sidedown to you?he doesn't seem to be showy with down to you?he doesn't seem to be showy withhis money. he doesn't seem to be showy withhis money.$37,500 house, and, yet, makes his money.$37,500 house, and, yet, makesall these gifts.
$37,500 house, and, yet, makesall these gifts.how does the man think? all these gifts.how does the man think?how did the man think? how does the man think?how did the man think?>> well, seemed perfectly normal how did the man think?>> well, seemed perfectly normalto me. >> well, seemed perfectly normalto me.he lived very well. to me.he lived very well.he wasn't sacrificing by any he lived very well.he wasn't sacrificing by anystretch of the imagination, but he wasn't sacrificing by anystretch of the imagination, buthe was not showy. stretch of the imagination, buthe was not showy.he didn't wear his money.
he was not showy.he didn't wear his money.he didn't show his money. he didn't wear his money.he didn't show his money.he was just a normal, regular, he didn't show his money.he was just a normal, regular,every day guy, one of the he was just a normal, regular,every day guy, one of therichest men in the state of every day guy, one of therichest men in the state ofindiana. richest men in the state ofindiana.but he would drive into a gas indiana.but he would drive into a gasstation and pump the gas into but he would drive into a gasstation and pump the gas intohis own cadillac. that's the station and pump the gas intohis own cadillac. that's theway he wanted to live. he
his own cadillac. that's theway he wanted to live. hedidn't want that to change. way he wanted to live. hedidn't want that to change.what was his gift to you? didn't want that to change.what was his gift to you?>> his gift to me? what was his gift to you?>> his gift to me?he made me see that i was >> his gift to me?he made me see that i wascapable of some things that i he made me see that i wascapable of some things that ihad no idea that i was capable capable of some things that ihad no idea that i was capableof, that i could understand had no idea that i was capableof, that i could understandthings as i never thought i of, that i could understandthings as i never thought icould understand.
things as i never thought icould understand.>>that you were okay? could understand.>>that you were okay?>> that's right. >>that you were okay?>> that's right.>>you are, in fact, special. >> that's right.>>you are, in fact, special.>>i was durable enough to with >>you are, in fact, special.>>i was durable enough to withstand working with bill cook! >>i was durable enough to withstand working with bill cook!(laughing) he finally realized stand working with bill cook!(laughing) he finally realizedthat and rewarded me for it. (laughing) he finally realizedthat and rewarded me for it.>>he realized he could beat you that and rewarded me for it.>>he realized he could beat youup, and you would perform.
>>he realized he could beat youup, and you would perform.>>that's right, rather than up, and you would perform.>>that's right, rather thanbeing angry and stomp out the >>that's right, rather thanbeing angry and stomp out thedoor. being angry and stomp out thedoor.he could recognize the people he door.he could recognize the people heliked and appreciated, that he he could recognize the people heliked and appreciated, that hewanted to have working for him. liked and appreciated, that hewanted to have working for him.as he challenged people, he wanted to have working for him.as he challenged people, hecould see how they responded to as he challenged people, hecould see how they responded totheir challenges.
could see how they responded totheir challenges.>>like schoolteachers, their challenges.>>like schoolteachers,musicians, artists, and one of >>like schoolteachers,musicians, artists, and one ofthe thoughts i believe i picked musicians, artists, and one ofthe thoughts i believe i pickedup was that you only learn the thoughts i believe i pickedup was that you only learnbusiness by being in business. up was that you only learnbusiness by being in business.in other words, forget about business by being in business.in other words, forget aboutmajoring in business. in other words, forget aboutmajoring in business.major in liberal arts, learn the majoring in business.major in liberal arts, learn theworld.
major in liberal arts, learn theworld.so he has populated the company world.so he has populated the companywith folks that ascribe to that so he has populated the companywith folks that ascribe to thattheory that can think out of the with folks that ascribe to thattheory that can think out of thebox. theory that can think out of thebox.it is fair to say you can think box.it is fair to say you can thinkout of the box. it is fair to say you can thinkout of the box.>>i think that's correct. out of the box.>>i think that's correct.but that does not belittle or >>i think that's correct.but that does not belittle ordevalue the ph.d.'s and the
but that does not belittle ordevalue the ph.d.'s and thepeople with their mb a's. devalue the ph.d.'s and thepeople with their mb a's.we recognize where we need those people with their mb a's.we recognize where we need thoseskills and talents and can we recognize where we need thoseskills and talents and canutilize those talents. skills and talents and canutilize those talents.>> i perceive that bill's theory utilize those talents.>> i perceive that bill's theoryis, "look, i am going to >> i perceive that bill's theoryis, "look, i am going tosurround myself with people that is, "look, i am going tosurround myself with people thatcan do what i can't do. surround myself with people thatcan do what i can't do.i will train them and have them
can do what i can't do.i will train them and have themdo it." i will train them and have themdo it."is that a fair analysis of bill do it."is that a fair analysis of billcook? is that a fair analysis of billcook?>> that's close. cook?>> that's close.i don't think he was so much as >> that's close.i don't think he was so much asa trainer as he was a challenger i don't think he was so much asa trainer as he was a challenger>> give me examples of that. a trainer as he was a challenger>> give me examples of that.>>just like we were talking >> give me examples of that.>>just like we were talkingabout our coiling machine.
>>just like we were talkingabout our coiling machine.he wasn't telling me how to make about our coiling machine.he wasn't telling me how to makecoils. he wasn't telling me how to makecoils.he wasn't training me to make coils.he wasn't training me to makecoils. he wasn't training me to makecoils.he wanted to see how i would coils.he wanted to see how i wouldrespond to the need to make he wanted to see how i wouldrespond to the need to makethose coils. respond to the need to makethose coils.>> you did? those coils.>> you did?>> i did.
>> you did?>> i did.and that's how he chooses >> i did.and that's how he choosespeople -- or how he chose people and that's how he choosespeople -- or how he chose peopleto fill positions for him. people -- or how he chose peopleto fill positions for him.he surround himself with those to fill positions for him.he surround himself with thosepeople. he surround himself with thosepeople.>>but, yet, he has this enviable people.>>but, yet, he has this enviableloyalty. >>but, yet, he has this enviableloyalty.the suggestion was i do not want loyalty.the suggestion was i do not wanttom osborne to quit and ride off
the suggestion was i do not wanttom osborne to quit and ride offon his motorcycle because he has tom osborne to quit and ride offon his motorcycle because he hasthe historical perspective of on his motorcycle because he hasthe historical perspective ofthis corporation. the historical perspective ofthis corporation.so it is easy to work for a this corporation.so it is easy to work for agentleman like that. so it is easy to work for agentleman like that.cook clinic, his view was that gentleman like that.cook clinic, his view was that"look, i can provide indirectly cook clinic, his view was that"look, i can provide indirectlyor directly higher quality at "look, i can provide indirectlyor directly higher quality atless expense medical services to
or directly higher quality atless expense medical services tothose in my community." less expense medical services tothose in my community."so he formed this clinic and those in my community."so he formed this clinic andstill there, right? so he formed this clinic andstill there, right?>> that's right. still there, right?>> that's right.>>limited to just cook >> that's right.>>limited to just cookemployees? >>limited to just cookemployees?>> it is cook service, yes, it employees?>> it is cook service, yes, itis a benefit for the employees. >> it is cook service, yes, itis a benefit for the employees.>>bill did it the right way, no
is a benefit for the employees.>>bill did it the right way, nomatter what. >>bill did it the right way, nomatter what.is that the lesson that is p matter what.is that the lesson that is pgiven to every employee of cook? is that the lesson that is pgiven to every employee of cook?>> that is. given to every employee of cook?>> that is.that's part of our heritage that >> that is.that's part of our heritage thatit is something bill cook that's part of our heritage thatit is something bill cookdemonstrated every day "let's do it is something bill cookdemonstrated every day "let's dothe right thing, and let's do demonstrated every day "let's dothe right thing, and let's dothis the right way."
the right thing, and let's dothis the right way.">>otherwise, let's not do this? this the right way.">>otherwise, let's not do this?>> that's right. >>otherwise, let's not do this?>> that's right.>>tom, my privilege and >> that's right.>>tom, my privilege andpleasure. >>tom, my privilege andpleasure.>>thank you for the invitation. pleasure.>>thank you for the invitation.>>my pleasure. >>thank you for the invitation.>>my pleasure.>>